About the Author 

Charlie H. Avrey is a passionate business builder, mission-driven coach, and mother of five spirited daughters, who knows that purpose isn’t just a concept — it’s the very fuel that drives success. 

Having worked across industries as diverse as customer service, banking, financial planning, and even matchmaking, Charlie brings a real-world perspective to the art of crafting powerful, actionable statements. Her journey has been one of deep learning, inspired by the mentorship of Quincy Opdycke and Phil Vidrine, both of whom instilled in her the belief that a mission should always come first. 

As a District Manager in Primerica, Charlie had the opportunity to guide numerous small businesses and entrepreneurial teams in writing and living their missions. Many of those businesses went on to achieve great success, not just financially, but in purpose and fulfillment. 

A firm believer in leading from the front, Charlie lives by the philosophy: “Never ask someone to do something you’re not willing to do yourself.” She’s hands-on, heart-forward, and deeply committed to helping others find clarity in their purpose so they can build lives and businesses that don’t just make money, but make meaning. 

Through her debut book, and the forthcoming titles in her Business Builder Series, Charlie hopes to guide readers in answering questions for themselves. 

When she’s not writing or coaching, you’ll find Charlie in Fort Worth, Texas, cherishing time with her family, drawing strength from her faith, and dreaming big about the impact she can help create in the world. She values the traditional family, common law, and believes that character and integrity are the cornerstones of a life well-lived. 

“The Statement That Starts It All” is Charlie’s first published book, but it is far from her last. She is already planning a suite of empowering resources to help people confidently navigate the paths of purpose, growth, and leadership.