The Statement That Starts It All
Your mission is not just a statement — it’s your compass. In this empowering guide for entrepreneurs and leaders, Charlie H. Avrey walks you step-by-step through crafting a mission statement that ignites your purpose, attracts aligned customers, partners and teams, and positions your business for lasting impact. Whether you’re launching a new venture or refreshing your brand, this book will help you spark inspiration and lead with conviction.
Your mission is not just a statement — it’s your compass. In this empowering guide for entrepreneurs and leaders, Charlie H. Avrey walks you step-by-step through crafting a mission statement that ignites your purpose, attracts aligned customers, partners and teams, and positions your business for lasting impact. Whether you’re launching a new venture or refreshing your brand, this book will help you spark inspiration and lead with conviction.
Your mission is not just a statement — it’s your compass. In this empowering guide for entrepreneurs and leaders, Charlie H. Avrey walks you step-by-step through crafting a mission statement that ignites your purpose, attracts aligned customers, partners and teams, and positions your business for lasting impact. Whether you’re launching a new venture or refreshing your brand, this book will help you spark inspiration and lead with conviction.